Celebrating our values and customer first approach

Celebrating our values and customer first approach

By David Mills, Chairman, Ricoh Europe

Ricoh Europe, London, 19 August 2022 – Whether it's a pat on the back, gold star or shiny trophy, we all love commendation. The Ricoh Europe team (quite rightly) is no exception.

Celebrating our values and customer first approach

We’re very much in celebration mode right now at Ricoh Europe. That’s because our pan-EMEA Work Together, Anywhere (WTA) sales and marketing campaign scooped the prestigious Global Top Ricoh Way Award at a ceremony in Japan! Open to the entire Ricoh Group, the award recognises the initiative that has driven the most sizeable tangible business impact while bringing our Ricoh Way values to life. In the context of our WTA campaign – a multi-layered programme designed to support customers with the tools and processes needed to innovate, engage employees, connect with their customers, and stay competitive – this includes:


The exceptional teamwork of the EMEA marketing and sales teams, combined with support from every function in the EMEA business, is the true hero behind the success of the WTA story. The campaign was launched at a time when businesses across the globe faced real adversity. Under extraordinary circumstances, we came together as one aligned pan-EMEA team to understand our customers’ evolving needs and transform unprecedented challenges into business opportunities. 

Customer centricity

Understanding the unique needs of our customers and creating solutions specific to those needs is at the very heart of the campaign. Even more importantly, it is the foundation of how our EMEA business operates. The campaign gave our sales teams a perfect, timely opportunity to engage with customers directly, which led to the discovery of further customer needs. This meant that WTA was able to evolve quickly thanks to our employees visiting and learning from customers working at supermarkets, hospitals, logistics organisations and many other frontlines – all of which were experiencing rapid, unprecedented change in the face of the global pandemic. 


Every element of the campaign showed innovation and drove a shift in customer perception of Ricoh as a digital services company. Articulating our expertise has seen new and existing customers across the region benefit from innovations specifically created for hybrid workforces. This includes RICOH Spaces – a cloud-hosted workspace platform – as well as our cybersecurity offerings which detect and eliminate the latest threats before they cause any disruption.

As our extensive digital services capabilities continue to evolve and expand, so do the opportunities for our customers to grow, realise efficiencies and retain top talent. 

So, a HUGE thank you for the hard work, tenacity and resolve of our people. Despite their herculean efforts, they remain energised and excited to further support customers in their digital transformations journeys as part of our current pan-EMEA sales and marketing campaign, Leading Change at Work.

| À propos de Ricoh |

Ricoh soutient les lieux de travail numériques en utilisant des technologies et des services novateurs qui permettent aux utilisateurs de travailler plus intelligemment, où qu’ils soient.

Grâce aux connaissances et aux capacités organisationnelles acquises et cultivées au cours de ses 85 années d’existence, Ricoh est l’un des principaux fournisseurs de services numériques, de gestion de l’information et de solutions d’impression et d’imagerie conçus pour soutenir la transformation numérique et optimiser la performance des entreprises.

Le Groupe Ricoh, qui a son siège à Tokyo, a des activités importantes dans le monde entier et ses produits et services touchent désormais des clients dans environ 200 pays et régions. Pour l’exercice clos en mars 2022, le Groupe Ricoh a réalisé un chiffre d’affaires mondial de 1 758 milliards de yens (environ 14,5 milliards USD).

Pour plus d’informations : www.ricoh.be

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